• Fliffr revenue stream came from a pay-per-minute business model. The value offering came from sellers (supply) within an app, and purchase came from consumers that wanted to buy knowledge (demand). I was responsible for attracting engaged app users (demand and supply) onto the app, keeping them engaged, and balancing the set of listings from supply with the demand. My job was also to define the thematic areas for growth potential for Fliff (e-sport, lifestyle, diet…).
• Deepened my knowledge in target audiences and consumer marketing by creating and optimizing (retargeting) campaigns and ads for different consumer segments. This concluded both paid as well as organic campaigns. Also, I deepened my knowledge in creating video explainers, SEO and ASO.
• Created >20 videos, brought forward > 40 lists of targeted audiences, setup (dev.team) a CRM system as well as communication/retargeting plans to the different audience segments, evaluated thematic areas where Fliffr could potentially make business, provided UX- suggestions witin the app, storyboarding for videos.
With a strong personal drive to find more inspiration within STEM- fields (there is an overwhelming supply of visual inspiration within fashion, lifestyle, travel industry fields) I decided to do something about it. Together with DataTjej, I developed a vlog concept to help companies in STEM-fields tell their stories. Partnering with DataTjej was a way to easier access the right target group (students in STEM-fields) and value offered towards companies was to be able to provide an intersection- option to engage with the target group, a concept standing in between the traditional offerings: • a facebook post • a lecture.